Generative Engine Optimisation (GEO): What It Is & How to Bake It into Your Marketing
No Longer Does Search Happen In Just One Place. People often switch between standard search results, Google’s AI Overviews, and AI answer solutions such as ChatGPT, Perplexity, and voice assistants in the same decision-making process. In many cases, they now get an answer before even visiting a website. That means opinions are formed earlier, with […]