Are you also facing this problem? You’ve got an amazing product that your initial customers are raving about. That’s fantastic! You’ve also identified your target audience and have plans to advertise to them with custom messaging. Nice work!
However, you’ve noticed that despite people visiting your website, none of these visitors are turning into leads. Don’t worry though, because there’s a solution to this problem.
One key aspect of converting website visitors to leads is having a strategic narrative in place. This means having a well-crafted story that speaks about company’s vision and products in a way that resonates with your audience.
To develop this narrative, you can start by performing a positioning exercise called “Who/Why/What/How.” This exercise will help you uncover your company’s story and develop a message that will grab the attention of your target audience. Many online marketing gurus use this technique to grab their consumers.
So, by taking the time to develop a strategic narrative, you’ll be able to convert those website visitors into leads and ultimately grow your business. Let’s get to work on crafting that narrative that many expert SEO service providers use!
Crucial Questions to ask yourself before marketing your products on your website:
- Who are you marketing to?
- What brings them to your website?
- What information about your offering do potential buyers really need?
- Where do people find out about your product?
If you can answer these questions, you’ll be well on your way to strategically developing a captivating corporate story that integrates many aspects of your firm into a cohesive narrative. Let’s investigate the four queries and see if we can get any insight from the procedure.
Who is your consumer?
You can’t sell anything to everyone. There’s a specific target audience which needs your products and services and they are your “Consumer”. For example: You can’t sell Cars to people who can’t even afford two-day meals, just like you can’t sell alcohol to non-drinkers.
There’s always an audience which needs your products and you need to target those audiences. If your products are some kinds of software which is needed in business then you have to target business people, but if your products are fashionable items then teenagers will be your audience who will become your consumers.
Before crafting your story which resonates with your consumer, you have to know your customer. Who are they? What do they want? What is common between them? And then align your strategy accordingly.
To know your ideal audience, you have to break down the market into three segments:
- The companies or people who ardently requires your products or services
- The companies or people who don’t have resources but yet in need of your product and services.
- The companies or people who don’t need your resources.
Dividing the market up into sub-markets has three major benefits.
- Identifying specific needs for each subset was a breeze with our newly acquired data.
- Many market niches existed that our customer might successfully compete in, and we were able to identify them.
- Recognize markets that might be addressed in the future.
- When you’ve narrowed down your market, it’s time to become specific about your ideal customer profile.
Why Is This Person on Your Website?
When it comes to researching a product, there are different motivations for different people. For researchers, they want to learn everything they can about your product and compare it to other options out there. They’re looking for details, features, and benefits that they can analyse and compare.
On the other hand, decision-makers have a more holistic view. They’re not as interested in the nitty-gritty details of each feature, but rather, they want to know how your product can benefit their company as a whole. They’re thinking about the big picture – like, will this solution help them win more deals or make their processes easier to manage?
That’s why it’s crucial for your website to showcase both the high-level benefits of your solution as well as the specific features that make it unique. Decision-makers don’t have the luxury of time to dig into each and every feature, so make sure that the key benefits are front and center.
What Product or Solution Information Does Your Target Audience Need to Know About Before Purchasing?
Most folks evaluate several alternatives prior to making a purchase. Hence, it is important for your website to include the criteria that customers will use to judge your business. It’s crucial to address inquiries from consumers in the correct sequence. Your website and business’s “what” may be more precisely defined by drawing a map of the assessment process your target clients use.
How Do Customers Hear About Your Product?
Understanding the many paths visitors might take to reach your site is crucial. This helps provide you a clearer sense of which channels are driving the most valuable visitors to your site.
If a potential customer finds the site in the course of a Google search, it’s likely that they’re interested in learning more about your product or service. They need your product or service and they might want to purchase it. But if searches from social media are coming and are not turning into leads then maybe you are not hitting the right or target audience on social media.
You have to make sure that how your customers are hearing about, are they hearing from Google or are the leads coming from social media? You have to make sure wherever they are, you have to make your presence around them.
Conclusion
Retaining your audience into leads may be difficult. There are various people who visit your website with different notions. Digital Marketing agencies like Online Presence can help you take care of your audience demands and will help you in retaining them as your consumers.
Online Presence is a leading Australian web development company. We offer a wide range of services that can help businesses to establish their online presence, from website development to digital marketing solutions.
If you’re looking for website development or e-commerce solutions, we offer 6 months of maintenance-free service. This means that we will handle all the technical aspects of your website for the first 6 months, allowing you to focus on growing your business.
Lastly, we have an offer for those looking to develop a new website. You can get a free homepage draft version of your new website, allowing you to see how it will look and feel before committing to the project.