So, we all have finally made it to 2021, after such a roller coaster pandemic. In a world of over 4.5 billion people who are internet users, digital marketing is one of the most potent marketing forms in our era. Moreover, most of the world’s internet traffic is generated via marketing.
Thus, if you want to stay steps ahead of your competitors, then you need to follow the proper marketing trends and hire a best digital agency australia. From structuring your social media campaign content to marketing optimization, it’s time to look ahead to what we can expect from the next 12 months. Let’s cover the hottest digital marketing trends of 2021 and see what’s still in and what won’t.
Live-streaming and influencing
Who said staying at home is boring? We understand that your events list has been canceled and you are no longer be able to socialize in a huge crowd due to the current situation but thanks to the influencers who are entertaining us through live streams. This is the greatest digital marketing trend that will keep the brand, influencer united through the social media platform. orders meant events were canceled, and consumers were unable to attend in-person events. During Lockdown, 50% of the audience have attended facebook live viewing. Seems, there’s a good chance we’ll see this digital marketing trend continue to play out in 2021.
The Featured snippets & no-click searches
For many years, the SEO was supposed to get your listing on the first page of Google through the Search Engine result page. Talking about 2021, SEO aims to shift its visibility to Position Zero. By saying this term, we mean that the user won’t have to click the entire site. They can go through the featured snippet that is separated by a small box where everything can be seen at the top. This will include the site’s display, authentic information with the attempt at answering the user’s question without them needed to click on it.”
Relevant and Interactive content
Of course, content is the king of marketing and will remain evergreen for the next ten years. The trend was present for years but has started being famous for a while. Interactive content helps your business to promote more engagement according to your target audience. You can create blogs, PDFs, quizzes, surveys, contests, giveaways, polls, calculator widgets, and what not to do wonders for your brand. Relevant content increases the length of time users engage with you, which helps your business to engage with your potential audience. Adopting this trend in 2021 will improve your user experience.
Opting Images and video SEO for visual searches
Do you know how to get images and videos? Through typing the word in the search bar and, Bingo! but did you know you can also submit the images for a search? And can even take original photos and search for their context? The more users are discovering to discover these visual search trends, it is changing the entire landscape of SEO in 2021. Even seo services in australia have too started this trend.
As the best branding company australia, we recommend you to Keep checking o2 digital blogs throughout the year to stay trendy and aware of the latest digital marketing trends.