Are you neglecting the maintenance of your website? Think twice before you dismiss it as a trivial task! Like a car or a house, your website requires proper upkeep and regular check-ups to ensure optimal performance. In this fast-paced digital world, where first impressions matter more than ever, keeping your online presence in tip-top shape is paramount.
From cyber security threats to outdated content, broken links, to slow loading times – every aspect of your website affects its success or failure. So, grab a cup of coffee and prepare for an enlightening journey through our ultimate checklist on why website maintenance matters! according to SEO experts in Perth.
When and why is it necessary to update a website?
Your website is often the first point of contact between you and your potential customers, so it’s essential to ensure that it’s up-to-date, professional and reflects your brand in the best light possible.
But building a website is just not enough. Your site is up and running, you can’t just sit back and relax – you need to keep on top of website maintenance to ensure it continues functioning properly and looks its best.
So, what exactly is website maintenance? It’s the process of regularly updating and managing your site to keep it running smoothly. This includes adding new content, checking for broken links, ensuring all forms work correctly, and more.
Backups: How to Create Automatic Backups for Your Website
According to top Web Development Companies, creating automatic backups for your website is a critical part of website maintenance. You could lose all your hard work and data if your site goes down. Automatic backups ensure you can always restore your site to a previous state if something goes wrong.
There are a few different approaches to backing up your website. The most popular method is to use a plugin like UpdraftPlus or BackupBuddy. These plugins will automatically create backups of your site and store them safely off-site. You can schedule the plugin to create regular backups or create them manually as needed.
Another approach is to use a tool like DropMySite or Codeguard. These services allow you to create manual or automatic backups of your site, and they store the backups off-site as well.
No matter which approaches you choose, it’s essential that you create regular backups of your site. If something goes wrong, you can restore your site quickly and easily.
Security: Useful Tips for Keeping Your Website Secure
As recommended by Top Digital Marketing Agencies, Security should be one of your top priorities if you’re responsible for maintaining a website. Hackers are constantly trying to find new ways to exploit website vulnerabilities, so keeping your site as secure as possible is essential. Here are some valuable tips:
• Use strong passwords for all your accounts associated with the website, including the hosting account, CMS login, FTP account, etc. Make sure to use a different password for each account.
• Keep all your software up to date, including the operating system, web server software, content management system (CMS), plugins/extensions, and any other third-party software used on the site.
• Use a Web Application Firewall (WAF) to protect your website from attacks like SQL injection and cross-site scripting (XSS). A WAF can also help block malicious traffic before reaching your site.
SEO Optimisation: Best Practices for Improving Your Site’s Search Rankings
It’s no secret that poor website maintenance can hurt your search rankings and visibility, but did you know that there are best practices you can follow to ensure your site is optimised for search?
One of the most important things you can do to improve your site’s SEO is regularly updating your content. This ensures that your site is relevant and informative and shows search engines that your site is active. Add new content at least once a week, and include relevant keywords throughout your site.
Don’t forget about social media! Promoting your content on social media platforms like Facebook, Twitter, and LinkedIn can help increase its reach and bring more people to your site. And when people share or like your content, it helps signal to search engines that it’s high-quality stuff – which can further improve your rankings.
Content Updates: Keeping Your Site Fresh and Up to Date
Keeping your site fresh and up-to-date with relevant, keyword-rich content is essential for keeping your visitors engaged and returning for more. Furthermore, it’s essential for maintaining your search engine ranking and visibility. There are a few key things to keep in mind when updating your website content:
1. Make sure all your content is accurate, relevant, and current. Outdated information can turn visitors away and make you seem unprofessional.
2. Use keyword-rich titles and descriptions to help improve your site’s search engine ranking.
3. Add new content regularly to keep visitors engaged and returning for more. Aim for at least 2-3 new pieces of content per week.
4. Use social media to promote your new content and help spread the word about your site.
5. Be sure to proofread your content before publishing it – errors can make you look sloppy and unprofessional.
Mobile Optimisation: Optimising Your Site for Mobile
As the world goes mobile, your website must follow suit. Mobile optimisation ensures your website can be easily accessed and interacted with on a mobile device. This includes sizing content correctly, using touch-friendly buttons and links, and reducing page load times.
Mobile optimisation is vital for two reasons. First, it helps improve the user experience for people who visit your site on a mobile device. Second, it can significantly affect where you rank in search engines. Google has said that mobile-friendliness determines how they rank websites in search results. If you want your site to be seen by many people, it needs to be optimised for mobile.
Fortunately, there are several easy ways to optimise your site for mobile. Use this article’s tips to ensure your website is ready for the mobile age.
Conclusion
Ultimately, it’s important to know that websites need constant care and repair to work well, just like cars do. Just like forgetting to do important maintenance jobs like changing the oil and checking the tyre pressure can cause problems with your car, forgetting to take care of your website can hurt its usefulness and online appearance.
Consider hiring a reputable digital marketing firm like “Online Presence” to help you manage your website well and increase its online exposure. As SEO experts in Perth, they focus on better local SEO in the Perth area and can boost your website’s search engine results by a large amount. Their experience and understanding of SEO in Perth make them a great partner for businesses that want to improve their online exposure and draw local customers.
Also, “Online Presence” is a great deal because it gives you a free homepage design that can change the look and feel of your website. By using their services, you can use their web design and SEO knowledge to make a website for your business that is both interesting and easy for search engines to find.
Don’t let your website fall behind in the digital world, which is very competitive. Invest in “Online Presence,” an SEO firm in Perth, to ensure your website stays optimised, draws local customers, and builds a solid online presence.